// EXPERT PROFILE //
“
I THINK THE BIG
VALUE IN THE CLOUD VERSION IS THAT WE CAN EASILY ACCESS
DATA WHEREVER WE ARE .
Andreas Elmgren , General Manager at Sembo the time . So , it ’ s more of an indirect impact on the end consumer .
How will this cloud solution enable you to scale ?
Being in the travel industry , we undertake a lot of transactions with a very low margin .
It ’ s about having control of the numbers and being able to always see where we are making money and where we ’ re not , and how to adjust that .
It would not be possible to scale up the business if we did not have control of the numbers and that ’ s all provided through Qlik .
What advice would you offer other businesses that might be looking to gain better insights into their data ?
You need to have a good data structure first and have control of that data , otherwise , it ’ s difficult to visualise it .
And then it ’ s important to involve the business and work together . When you have the structure in place , it ’ s so easy and fast to build visualisations and reports in Qlik Cloud . �
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