intelligent

Tell us more about the challenges you were experiencing ahead of selecting Qlik ?

We have been working with Qlik for many years and recognise the power and the value that that tool gives us . After using QlikView initially , we later moved to Qlik Sense and most recently Qlik Cloud analytics .

We have looked at other tools along the road to see what functionality they have but have continued to work with Qlik because of ease of use but also , from a technical perspective , it ’ s very easy to develop in and you can quickly introduce new reports on new visualisations .

With the cloud version it ’ s much easier for our users to access data . Previously , they had to either be in the office or had to log on via a VPN to access a claim but now they don ’ t have to – they can just log in from their mobile phone or laptop from wherever they are in the world and access data .

In addition , the possibility to integrate data is also easier in the cloud version than when we had it running on our own servers .

How has the solution enabled you to optimise how you do business ?

I think the big value in the cloud version is that we can easily access data wherever we are . Especially nowadays , when everyone is working remotely , it ’ s beneficial but also when you ’ re on a business trip and need to access the data it ’ s much easier than it used to be .

How do your end users benefit from this technology ?

Our customers aren ’ t necessarily aware that we ’ re using these tools so it ’ s more about how we can deliver a better service for them by having access to the right data .

We also have reports and visualisations of customer reviews and customer happiness and that ’ s something we work on improving all

IN A HIGHLY COMPETITIVE MARKETPLACE , BEING ABLE TO SHIFT FROM A PASSIVE TO AN ‘ ACTIVE ’ ENVIRONMENT WILL GIVE SEMBO THE EDGE OVER ITS COMPETITORS .