intelligent
// SCALING UP //
ANY OF US dream of
M becoming the owner of our own business but find it difficult to move from the dream to reality . However , for someone like Ryan Panchoo , the Founder and CEO of Borough 22 – an independent business that produces a range of vegan and gluten-free doughnuts – that ’ s exactly what happened . After a successful project management career , Panchoo started to hone his baking skills to fill a gap in the market and a need within his family for gluten and dairy-free treats . After catering to their needs , he gave spares away within his community . After a time , he realised he could make money from this and built up a business and a brand that is now popular with all lovers of freshly made doughnuts , not just those with food intolerances .
Panchoo leveraged his personal and professional networks , social media and a variety of methods to market and grow Borough 22 . He also adopted the latest apps and technology platform solutions to support operations and provide the infrastructure needed to properly manage the business . This included selecting digital tools provided by Sage , an accounting , HR and payroll specialist , which provides much of the operational backbone that supports Borough 22 . Panchoo has a strong online presence rooted in e-commerce and customers can also find his signature doughnuts in Selfridges , as well as other outlets , where he enjoys strong commercial and collaborative relationships .
How it all began
After discovering his son had dairy intolerances , Panchoo ’ s wife started an online magazine called TheLondonMother . net , about all things parenting . It was here that Panchoo found there was very little catering for gluten and dairy intolerant individuals at events they were subsequently invited to , and so he quickly began to explore baking treats for his family . Through hard work , social media
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I WAS VERY OPEN AND HONEST TO PEOPLE , AND I SAID : ‘ I AM NOT A TRAINED BAKER . I HAVE MADE THIS FOR MY FAMILY , THEY ENJOYED IT AND I THINK YOU WILL TOO ’.
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