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NORTH AMERICA
INTUIT QUICKBOOKS KICKS OFF INTEGRATED CAMPAIGN
Following its recent forecast that more than 17 million new small businesses may be formed in 2022 , Intuit , the global technology platform that makes QuickBooks , TurboTax , Mint , Credit Karma and Mailchimp , has announced an integrated campaign focused on spotlighting and helping these ‘ early start ’ businesses succeed . The US and Canadian QuickBooks campaign is a multi-channel , integrated effort focused on the duality of small business owners that many experiences when they pursue their passions .
“ Small business owners just starting are often uncertain about how to manage critical business operations like paying employees , accessing capital or getting paid ,” said Dan McCarthy , Senior Vice President , Chief Business Officer at Intuit . “ Yet they are filled with passion , perseverance and grit to make their dreams of owning their own business come true . The QuickBooks ‘ early start ’ campaign demonstrates this duality by spotlighting candid stories from small business owners who possess the tenacity and drive that goes into starting a business while also highlighting how the QuickBooks platform can help them grow and succeed from day one .”
The campaign will run throughout 2022 and includes several integrated elements :
• Refreshingly candid ads across North American broadcast and digital channels in the US and Canada .
• Educational content that provides resources and advice from clinical psychologist Sherry Walling , an expert in helping entrepreneurs stay focused , gain clarity and find joy in the opportunities and challenges of owning a business . Walling ’ s tips and advice will be featured on the QuickBooks blog and other channels throughout the campaign .
• A comprehensive social media campaign that features elements of the ad campaign as well as newly-created content aimed to inspire ‘ early start ’ businesses .
• Influencer activations across varying content platforms that amplify authentic personal stories created by small business influencers .
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SMALL BUSINESS OWNERS JUST STARTING ARE OFTEN UNCERTAIN ABOUT HOW TO MANAGE CRITICAL BUSINESS OPERATIONS LIKE PAYING EMPLOYEES , ACCESSING CAPITAL OR GETTING PAID .
“ Nothing prepares you for the duality of emotions one experiences when becoming a small business owner ,” said Walling , Founder and lead psychologist for Zenfounder . “ It ’ s a long-game play if you ’ re going to survive , thrive and sustain a healthy entrepreneurial life . The more you can partner with someone who can take some of the unnecessary burden and hard stuff away , the more confident you will feel . It ’ s about working smarter and putting your time and energy toward the activities that yield the highest return for you and your business .” �
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