Intelligent SME.tech Issue 16 | Page 53

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// INTELLIGENT SECTION // FINANCE | SALES & MARKETING | CUSTOMER EXPERIENCE | HR SOLUTIONS

BrightPlan unveils strategy and new solutions to address top business and HR challenges

B rightPlan , a leader in total financial wellness , has unveiled its strategy and first phase of new solutions for addressing four top challenges business and HR leaders continue to face in 2022 : attracting and retaining talent , driving employee experience and engagement , supporting employees ’ holistic well-being and fostering a culture of diversity , equity and inclusion ( DE & I ).

BrightPlan ’ s integrated strategy encompasses new and enhanced product capabilities including the Total Rewards Statement , financial wellness check-up and data and insights that support employer DE & I efforts .
Close to two years into the pandemic , the war for talent rages on as a substantial number of workers continue to fuel the ‘ Great Resignation ’. In November 2021 , a record number of 4.5 million Americans voluntarily quit their jobs .
Lack of engagement and burnout is common : 67 % of employees are disengaged at work and 85 % say their well-being has declined . Inclusion is also important in this mix with 51 % of employees who quit did so because they did not feel a sense of belonging .
At the heart of these issues is the employee experience : talent acquisition , engagement , wellness and DE & I challenges all stem from disconnected or unhappy employee experiences that impact the way we work .
“ The long , anticipated future of work is now ,” said Marthin De Beer , Founder and CEO of BrightPlan .
“ By supporting our customers , listening closely and responding to their evolving needs , we are providing tangible solutions that enable them to address these business challenges , further establishing our commitment as a

CLOSE
TO TWO YEARS INTO THE PANDEMIC , THE WAR FOR TALENT RAGES ON AS A SUBSTANTIAL NUMBER OF WORKERS CONTINUE TO FUEL THE ‘ GREAT RESIGNATION ’.
trusted partner to employers and HR leaders nationwide .”
Amid continued accelerated change in the workplace and in employees ’ lives , BrightPlan ’ s strategy aims to be a blueprint equipped with tangible solutions for addressing key challenges faced by businesses today and provides takeaways for shaping the future of work . �
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