Intelligent Issue 15 - Page 64


How Big Potato Games won big with consumer insights

Introducing insights into its business has opened up a world of opportunity for board game brand Big Potato Games . By working with Attest on a customer profiling project , the business has been able to better understand its customers – both existing and potential new ones . Intelligent SME . tech hears from Big Potato Games ’ Head of Marketing , Becky McKinlay , to find out more about the process and how it ’ s enabled the company to scale .
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