Intelligent SME.tech Issue 15 - Page 55

intelligent

// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA AFRICA

META LAUNCHES BUSINESS COACH TOOL ON WHATSAPP TO HELP SMBS IN AFRICA GROW ONLINE

Meta has announced the launch of Facebook Business Coach , an innovative and easilyaccessible way for owners of small-and medium-sized businesses ( SMBs ) in South Africa , Nigeria and Kenya and other English speaking countries to learn more about how to grow their business online with Facebook , Instagram and WhatsApp .

The Facebook Business Coach , available on WhatsApp , is a free-to-use , low data cost educational chatbot tool that users can interact with in a simple , conversational and convenient way . SMBs have access to automated , self-paced lessons that teach them how to establish a presence in the ever-evolving digital economy .

AS A FREE CURRICULUM PLATFORM , IT FEATURES STEP-BY-STEP COURSES AND TUTORIALS AS WELL AS HELPFUL INFOGRAPHICS , VIDEOS AND AUDIO CLIPS .
As a free curriculum platform , it features stepby-step courses and tutorials as well as helpful infographics , videos and audio clips . Learning material is recommended based on the user ’ s needs and queries , with an option to navigate the curriculum via the menu . While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics , users can also access more in-depth training and get officially certified with Meta Blueprint courses online .
The content was created to assist business owners with multiple queries – from how to create attentiongrabbing business pages on Facebook and Instagram , to how to use Messenger and WhatsApp to communicate effectively with clients .
Nunu Ntshingila , Regional Director Meta Africa , said : “ In today ’ s social-media-driven environment , information on building your brand on online platforms can be crucial in what sets a small business apart and drives success . At Meta , we ’ re passionate about empowering SMBs in Africa with the skills they need to succeed online .
“ We know that they are the backbone of the African economy and the drivers for economic growth . We hope the Facebook Business Coach will be their partner along this journey , providing training they need through their mobile phones .”
The Facebook Business Coach educational tool on WhatsApp is available to any individual , representing one of the ways Facebook provides opportunities for education and business growth through its platforms . �
Intelligent SME . tech
. tech
55