Intelligent Issue 15 - Page 51




Hootsuite reveals 2022 ’ s major social media trends

H ootsuite has released its sixth annual Social Trends Report , revealing the five major forces set to shape social as we know it in 2022 .

The survey of 18,000-plus marketers – backed by global data and insights from industry experts , customers and partners – has identified that :
• Smart brands are finally getting community right by partnering with creators to connect with new audiences , earn their trust and gain cultural capital
• Consumers are holding brands to a higher standard when it comes to creativity in social advertising – but rewarding those that get it right
• Having seen the value of social in marketing , business leaders are finding innovative ways to extend its impact elsewhere in their organisations
• Social commerce is becoming a mainstream retail channel , with brands of all sizes opening social storefronts and pushing the limits of the online shopping experience
• As demand for customer service over social surges , social organisations are outshining their competitors with better social customer care
“ As the impact of social media continues to grow and evolve around the globe , the market will continue to drop clues about what it collectively wants ,” said Maggie Lower , CMO , Hootsuite .
“ Today , we ’ re all listening and adapting at lightning speed as digital communities become more central to consumers ’ lives and brands are being held to higher standards . We ’ re seeing social make its break out of the marketing department as social commerce enters full swing and soaring opportunities arise for customer care on our favourite platforms .”
With more than 4.5 billion people now using social media – and with our physical and digital lives becoming increasingly intertwined – navigating the social media landscape has become an even more complex task for brands and organisations .
Though keeping up can seem daunting , Hootsuite encourages readers to dive deep into online communities to find their authentic purpose , think strategically and take risks to defy expectations and outperform competitors in 2022 .
“ After turbulent times , when organisations have been forced to operate tactically , it ’ s now time for marketers to think strategically again ,” said Tom Keiser , CEO , Hootsuite .
“ Let ’ s consider how to create connected online communities . Let ’ s champion the infinite potential of social commerce and customer care . Let ’ s make bold choices informed by data , vision and purpose – and make them wonder how we did it .” �
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