Intelligent SME.tech Issue 15 - Page 44

// END-USER INSIGHT //

Emma – The Sleep Company rises and shines with modern e-commerce solutions

Emma – The Sleep Company , a leading direct-to-customer sleep brand , has selected commercetools and Fluent Commerce to provide a new e-commerce platform for its rapidly growing business , ensuring it can not only meet customer demands but exceed expectations in the future .

WE SHARE A HIGH DEGREE OF STRATEGIC
PRINCIPLES AND PRACTICES OF SOFTWARE ENGINEERING
WITH THE GOAL TO PROVIDE AGILITY TO
OUR RAPIDLY GROWING BUSINESS .
MMA – THE SLEEP

E

COMPANY , a leading directto-customer sleep brand , has selected commercetools and Fluent Commerce to provide a new e-commerce platform for its rapidly growing business . The retailer , which sold 1.5 million mattresses in 2020 in more than 30 countries , is famous for its foam Emma Mattress – which is commonly ordered online and delivered to consumers in a box . This business is rapidly growing with an annual revenue of € 405 million in 2020 which is a 170 % increase on the previous year .
Committed to providing the best shopping experience for customers , Emma decided to replace its e-commerce platform to better support business growth plans . The company selected commercetools , a MACH Alliance member , whose platform is built on modern MACH principles – Microservices , API-first , cloud-native and headless ) and supports Emma ’ s technology strategy , as its online store backbone .
Alongside commercetools , Emma chose a distributed Order Management System ( OMS ) from Fluent Commerce ( also a MACH Alliance member ) to streamline online and offline order management , providing a single view of global inventory and the ability to fulfil and return customer orders in the future more efficiently .
AyataCommerce , a technology services company , helped Emma with the rollout of the new distributed OMS . Fluent Order Management will be rolled out to more than 30 countries , including the USA , UK , China and India . The rollout kickstarted in Colombia in August 2021 , just few months after the partnership was formed , and will incrementally cover all current and future markets . Emma aims to complete the rollout in 2022 .
Andreas Westendörpf , CTO at Emma – The Sleep Company , said : “ The commercetools platform is one of the cornerstones of Emma ’ s new composable e-commerce architecture . In this partnership , we share a high degree of strategic principles and practices of software engineering with the goal to provide agility to our rapidly growing business .
“ commercetools is the first e-commerce platform to be designed for headless and cloud-native from inception , with excellent developer tooling and thus our choice for the e-commerce backbone . We are happy to have found the perfect partners for Emma ’ s e-commerce platform of the future .
“ Emma is on a steep growth trajectory with the aim of doubling in revenue every 12 to 24 months . Ensuring we build the best technology platform that enables our business to scale and stay agile is key to our success .
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