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Editor ’ s note ello and welcome to the
H latest edition of Intelligent SME . tech . I ’ d like to take this opportunity to wish readers a very happy new year – we look forward to bringing you the latest news and views affecting the SME community in 2022 .
Despite the challenges of the last few years , there have also been opportunities for growth . Our cover story this month showcases one such rapidly growing business . Emma – The Sleep Company selected commercetools and Fluent Commerce to provide a new e-commerce platform , ensuring it can not only meet existing customer demands but exceed expectations in the future . The company ’ s CTO , Andreas Westendörpf , tells us more about the project and how it will enable the organisation to scale in our End User Insight from page 44 .
Meanwhile , with 2022 now under way , SMEs will be keenly progressing their Digital Transformation strategies . Industry experts from Ascent , Retrospect and Sitecore offer their insights into how IT leaders can best achieve digitalisation goals this year in our Editor ’ s Question .
We also have a great case study in this month ’ s Scaling Up , showcasing how board game brand Big Potato Games worked with Attest on a customer profiling project in a bid to better understand its customers – both existing and potential new ones . Big Potato Games ’ Head of Marketing , Becky McKinlay , tells us more about the process and the benefits the company has realised from page 64 .
And , as the shift to digital commerce has provided consumers with a greater array of services at their fingertips , customers now expect seamless , quality online shopping experiences . Peter George , Managing Director , Amazon Payment Services , highlights how the payment services industry has transformed , why merchants need to keep a close eye on customer experience and how Amazon Payment Services champions the provision of secure , seamless and convenient services for end users . You can read his insights in our second feature , from page 41 .
We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues please do not hesitate to contact me by emailing jess @ lynchpinmedia . com
Jess Abell , Director of Strategic Content , Lynchpin Media
Rebecca Miles , Editor of Intelligent SME . tech , is currently on maternity leave . While she ’ s enjoying precious time with her new arrival , Catherine Darwen and Jess Abell will be heading up Intelligent SME . tech and Intelligent CXO . They would be delighted to hear from you . You can email them at catherine @ lynchpinmedia . com or jess @ lynchpinmedia . com
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