1
// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA
MIDDLE EAST
WEBENGAGE EXPANDS INTO MIDDLE EAST AND AFRICA REGION
WebEngage , a full stack retention operating system , has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed in the region . The MarTech company has set up a dedicated local team for sales and customer success management in the UAE , the Kingdom of Saudi Arabia ( KSA ), Egypt , Kuwait and Qatar markets .
The company has been working , establishing relationships in the region for the past three years and now plans to actively invest in community building , education and training initiatives to build
“
CLIENTS ARE SITTING ON MASSIVE OPPORTUNITIES TO ENGAGE , RETAIN AND MONETISE THEIR CUSTOMER BASES EVEN AS THEY EXPAND THEIR ACQUISITION EFFORTS .
capabilities among customer teams in the Middle East . WebEngage ’ s regional portfolio includes enterprise and start-up segments such as eXtra Stores , Vezeeta , Btech , elmenus , Ajmal Perfumes , Jazeera Paints , Wego and MakeMyTrip , among others .
Avlesh Singh , Co-Founder and CEO , WebEngage , said : “ The MEA region is a strategic focus for WebEngage and this announcement marks a key milestone of our journey here . With large volumes of customer data and aggressive growth over the last few years , clients are sitting on massive opportunities to engage , retain and monetise their customer bases even as they expand their acquisition efforts .
“ Our customers love us for our success management and solutioning expertise and we felt it ’ s a great time with the pandemic almost behind us now to double down and bring our winning playbooks from travel and tourism , e-commerce and FinTech to clients in this region .” eXtra , one of KSA ’ s fastest-growing retail brands , witnessed a 33 % increase in purchases through cart abandonment campaigns that led to 21 % increase in revenue . Shahin Riaz , Head of Product , eXtra , said : “ The WebEngage Retention Operating System enables us to deliver localised content on the shopper ’ s preferred engagement channels and has cut down our communication cost significantly .”
Elmenus , an Egyptian food discovery platform , witnessed a 25 % increase in the number of orders placed on the app with a 32 % reduction in communication cost through multi-channel engagement .
Amir Allam , CEO , Elmenus , added : “ Using WebEngage , we ’ ve been able to execute multichannel journeys for a diverse set of use cases , across devices .”
WebEngage ’ s efforts in the region are led by Aswin Ravi as Director , MEA , WebEngage , based out of Dubai , UAE . An expert in identifying new streams for revenue and value creation , Ravi will oversee the company ’ s growth , advancement and collaboration initiatives in various segments across the region .
His deep expertise in abstracting client requirements into techno-functional solutions to deliver impact continues to play a key role in strengthening and driving WebEngage ’ s business activities . �
60 intelligent
. tech
Intelligent SME . tech