Persistently prioritising other issues is part of the reason why many of Australia ’ s two millionodd small businesses have been behind the eight ball historically , when it comes to all things technology .
Research commissioned by GoDaddy found that 59 % of enterprises with fewer than 20 employees didn ’ t even have their own websites . While traditional shoebox accounting may be on the way out , plenty of SME owners continue to muddle along with spreadsheets and ring binders , rather than face the perceived pain associated with upgrading . Despite the fact that a modern cloud-based solution would serve their business so much better .
Lagging behind with the other Luddites may have been okay in the pre-COVID era but it ’ s becoming an increasingly risky approach in late 2021 . That ’ s because the pandemic has accelerated the pace of digitisation across the country and the globe , triggering what some business commentators have described as a decade ’ s worth of transformation in a year .
Businesses that have the technology infrastructure in place to allow them to operate flexibly , remotely and efficiently have enjoyed a significant competitive advantage over those that continue to plod along in analogue mode .
If your business is in the latter category , getting your high-tech house in order , by investing in migrating core applications to the cloud , deploying leading-edge robust security and working with a specialist IT services provider , won ’ t just deliver a welcome productivity dividend in the here and now .
It will make it easier for you to embrace new solutions and technologies , like customer experience automation solutions , that have the potential to transform your operations across the board . That will , in turn , help you keep up with your competitors at the top end of town , as they identify new ways to optimise their operations and deliver satisfying , personalised and memorable customer experiences at scale .
As Australia moves closer to the mass vaccination targets that will see our society and economy re-open for business , ensuring you have the technology infrastructure you need to succeed has never been more important .
// DON BOXLEY , CEO AND CO-FOUNDER , DH2I //
SMEs , like their enterprise counterparts , understand that you can ’ t skimp when it comes to building a solid IT infrastructure .