Intelligent SME.tech Issue 12 - Page 30

intelligent

// FEATURE //

Viktoria Ruubel , Director of Product , Europe , Intuit

MENTAL HEALTH AND WELLBEING
HAVE BECOME
EVER MORE RECOGNISED IN THE WORKPLACE AND AS A POTENTIAL
NEW EMPLOYER YOU ’ LL NEED
TO MAKE YOUR
EMPLOYEE EXPERIENCE ATTRACTIVE BY TAKING A PEOPLE-FIRST
APPROACH . businesses to purchase stock or materials at times they wouldn ’ t otherwise afford to , or vendor financing , allowing companies to pay their vendors late and protect cash for longer .
Additionally , if you ’ re planning on employing staff , you could protect cash flow by offering shares of the company in exchange for lower salary offerings , lowering your outgoing expenses .
To attract potential investors , you ’ ll need to prove you can be trusted and can stick to deliverables , which is where a business plan comes in handy .

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Use your customers ’ needs to inform a clear business strategy
The basis of your business strategy should be formed on providing solutions to customer problems . By talking to your target audience , you can become better informed to create a strategy based on tangible outcomes with a clear purpose .
A purposeful plan should also be reached through long-term and strategic thinking – so now ’ s the time to set some tangible goals .
A plan that provides value will include competitor market analysis ; a vision of your business size ; attainable goals and milestones ; financial forecasts for the next three years ( including a more detailed one-year study ); a go-to market strategy including how you aim to acquire new customers and solve their problems and an investment strategy .
Business plans are not only useful when attracting investors , but they also provide a stable reference point to ensure progress is not side-lined and your wider vision is not lost . Starting a business is never easy , so make sure to stay positive by keeping sight of these strategic goals when the going gets tough .
Protect your workload and burnout risk by simplifying operations with digitisation
Mental health and wellbeing have become ever more recognised in the workplace and as a potential new employer you ’ ll need to make your employee experience attractive by taking a people-first approach .
Task productivity is now valued over time recording and to ensure you are attracting the
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