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Statista market and consumer data projects that 31.6 million South Africans could be converted to online shopping by 2024 . According to FNB , the average e-commerce spend already increased by 30 % in the first half of 2020 compared to the year prior while Rand Merchant Bank expects the sector ’ s value to surge by 150 % to R225 billion , within the next five years . “ These findings suggest that shifts in shopper behaviour towards online stores are becoming more permanent as consumers elect to spend at smaller , independent retailers for niche products , first rate service and quick delivery ,” said Farquharson .

He said that thanks to game-changing technologies which have revolutionised logistics and supply chains the world over , independent retailers can compete with their larger peers in ways that weren ’ t possible just a few short years ago . “ Along with advances in technology , more informed and sceptical consumers are holding retailers to higher standards . Small e-commerce sites have a distinct advantage in that they can harness shopper loyalty through total customer-centricity and excellent service levels throughout the customer journey , including the allimportant delivery ‘ last-mile ’.”

That consumers have access to more options and unprecedented amounts of information at their fingertips is well known . Farquharson said this makes getting the basics right very important . “ An e-commerce business ’ success depends upon speedy and proper delivery of products . The Rush platform allows online retailers to find a reputable , cost-effective courier partner within seconds . Thanks to monumental changes in the sector , e-commerce deliveries have evolved from taking days or weeks to complete to a day or even less .”

Mike Farquharson , Managing Director , Rush

Farquharson added that as large retailers grapple with how to nurture and retain customers , independent e-commerce players are leading the way with speedy , superior service . “ The numbers prove that shoppers will trust an e-commerce site if they provide proper delivery of quality products . Rush ensures e-tailers have a choice of the best courier partners that are fast , safe , secure and trustworthy . South Africa ’ s online retail sector shows real promise for long-term growth potential and the recent boom in online spending and adoption is great news for small South African businesses making a difference to our economy ,” Farquharson added . �