// SCALING UP //
all about identifying those players before the problem happens . We built a number of algorithms which we put into a product , all using Databricks technology at its core , which identify potential risk in players .
It really is a big area for us , and we know that it can be deployed as a batch because many
What is Future Anthem ’ s role in the debate around gambling regulation ?
In terms of debate , that ’ s a really relevant question at the moment – just that there ’ s quite a large debate around gambling regulation .
“
IT INHERENTLY BREAKS DOWN
A LOT OF
THE BARRIERS BETWEEN DIFFERENT
FUNCTIONAL TEAMS . companies provide these things in batch , but it can also be deployed within the play of session as well . As the players go spend by spend , we can deploy that algorithm to see what is happening in this player session and if they are now starting to exhibit potential sense of harm . And that ’ s the key , it ’ s the potential . You want to be able to intervene . For example , in a situation where we ’ re flagging in real-time within a session , initially , maybe a pop-up message to say do you know how much you have spent recently ? Within those models , explainability is very important . Within that type of system , explainability to say , ‘ this is why we ’ ve identified this player ’ becomes really important and that same message may be triggered to the operator ’ s customer service team so a human in the loop system .
It ’ s been something that various parliamentary groups have been discussing over the last few years , there ’ s been quite a lot of public proclamations from different parliamentary groups about gambling regulation . And I think ultimately that ’ s culminated in a formal review of the UK gambling legislation . which is actually on-going . For us at Anthem , we don ’ t tend to get involved in a debate in a very public way , but I would like to think we ’ re very involved more in the background .
We keep a really close eye on the regulation and there were recently two significant pieces of regulation released separately within the last 18 months . What we would do with something like that is make sure that the products we are building speak very closely to the problems that
66 intelligent
. tech
Intelligent SME . tech