intelligent

How do Future Anthem use the platform to help clients ?

For a product experience , all our clients want to do or the reason they buy technology like Future Anthem is they just want to give us some data or they want to receive outputs from us that they can automate into their delivery systems , they just want it to be as simple as possible .

TO WATCH THE VIDEO , CLICK / TAP ABOVE OR SCAN THIS QR CODE

We deliver basically a Software-as-a-Service model . We call it Data Science-as-a-Service . I ’ m pretty sure we didn ’ t actually coin that term but until anyone tells us any differently , we are claiming it .

It ’ s an interesting concept because it ’ s basically data as a product . We build products in three core areas . One big area is all around safer play and responsible gambling . The second one is around personalisation . And the third one is around data driven design .

Essentially , our job for a client is we tell them about a great product , they happily sign up and say that ’ s great , but our job is to make a product experience .

What we use Databricks for , from an internal perspective , is to build those product pipelines . For us , Databricks is the train track that goes through it all .

How does Databricks enable Future Anthem to capture fraud and risk more efficiently ?

Risk is a massive area for us and in terms of what we do and what products we build , for us risk is all around player risk . Obviously , we ’ re working within a gambling industry and it ’ s well documented that there are a proportion of people who gamble and who are going to develop problems with their gambling . The product we have around safer play is

IT INHERENTLY BREAKS DOWN A LOT OF THE BARRIERS BETWEEN DIFFERENT FUNCTIONAL TEAMS .