Intelligent SME.tech Issue 10 | Page 14

intelligent

// TECH TRENDS //

WHY DIGITAL MATURITY MUST BE ON

THE BOARDROOM AGENDA

Digital Transformation is not merely about technology . Once businesses understand why , what , how and when to digitally transform , they will see that the technology agenda is typically the easiest part . Halil Aksu , Co-Founder and CEO , Digitopia , explains how the C-suite needs to look at its Digital Transformation strategy and which areas companies need to focus on .

THE
BOARDROOM DOES NOT NEED TO ENGAGE ON A TECHNOLOGY
LEVEL , NOR DOES IT NEED
TO UNDERSTAND CONSUMER
BEHAVIOUR IN DETAIL .
HE WORLD AROUND us is

T changing . The pandemic has highlighted the importance of investing in Digital Transformation . This is not only in order to survive , but to use it as a catalyst for future sustainability and long-term success . Businesses are smarter , more intelligent and more digitally connected than ever before , which means Digital Transformation remains a high priority for many organisations .

Of course , this only increases the competitive nature of business . Before , Digital Transformation offered enterprises a competitive edge . However , as the world becomes increasingly digital , they now find themselves needing to invest in Digital Transformation to avoid being left behind .
Understandably , this has left many boardrooms confused . Seemingly out of nowhere , decades of hard work have been rendered obsolete .
Wealth is changing hands without warning and tangible assets are being replaced with intangible benefits , but much of this can be explained with Digital Transformation .
Fuelled by data , driven by computing power and directed by consumer behaviour – the digital world is creating value from intangible assets as we have never seen before . The most valuable organisations on the planet are those with the most data , computing power and users . There is no way to compete with them . The only way to keep up for legacy businesses is by partnering with those at the forefront of digital progression , so long as these innovative companies see any value in what laggard organisations are doing .
A holistic approach to transformation
Digital is far too important to leave it to IT teams only . Digital Transformation is not
14
. tech
Intelligent SME . tech