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Understanding Passwordless

Passwordless authentication can yield major , business-wide benefits . In this paper , we ’ ll explain what passwordless means , explore the different types of passwordless authentication , and examine how this approach enables a secure yet seamless customer experience .

As its name suggests , passwordless authentication involves verifying a user ’ s identity with something other than a password . This might be a push notification sent to a secondary device or a unique biometric like the user ’ s face or fingerprint .

Passwordless takes the guesswork out of secure , frictionless authentication – an increasingly urgent priority as customer experience moves online . Seamless authentication cultivates customer trust and can improve conversion rates , since a user frustrated by a clunky login or checkout process is likely to abandon their shopping cart without making a purchase .

Eliminating passwords also makes your data more secure by frustrating malicious attacks on the login box . Customers can be confident that you ’ ll protect their information and you can be confident that you ’ ve taken proactive steps to avoid data breaches .

Here are seven things you need to understand about passwordless to make an educated decision about how to roll it out to your customers .

1 . Companies have good reasons for investing in passwordless .

There are many advantages to going passwordless . Among the most compelling ones :

• An effortless login / checkout experience : Passwordless authentication delivers a seamless digital experience : Users aren ’ t stymied by forgotten passwords , and they can access your platform securely in seconds . �

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