// SCALING UP //
the furlough scheme . Rather than sitting back , we immediately looked at how we could adapt our strategy to boost sales throughout the crisis .
As we saw an immediate spike in sales of bandanas , we decided to expand our face masks offering and imported them from one of our trusted partners in China . Once we started marketing them through Fruugo we saw an immediate boost in sales in line with the consumer demand , not just in the UK but across Europe and the rest of the world as growth over the years . We have had to consistently upscale in response to the demand for our products .
Ahead of selecting Fruugo our specific challenge was relying too much on a small number of sales channels , mainly Amazon , which meant we were at the mercy of our performance there . While we did well , we hit a point where our growth slowed which is when we realised that it was necessary for us to diversify .
RATHER THAN SITTING BACK ,
WE IMMEDIATELY LOOKED AT
HOW WE COULD
ADAPT OUR STRATEGY TO BOOST SALES THROUGHOUT
THE CRISIS . well . Since then face masks have been our most popular product and also had stints as one of the top selling items on Fruugo ’ s entire marketplace . This has more than carried us through the year so far and within a week of our pivoting we could bring our employees back into the business , a number of who are my family , and keep them from going on furlough .
What challenges did you need to overcome ahead of selecting Fruugo ?
We have been lucky in the sense that most of our challenges have been tied to our
Since joining the platform , Fruugo has played a key role in our growth and our crossborder sales on the platform have become an increasingly important part of our overall business performance . The fact that we have more personal contact with Fruugo also means that we can get advice and receive more strategic insight into performance than is possible with a larger marketplace .
When and why did you decide to start working with Fruugo ?
We started working with Fruugo two years ago . Prior to that we had mainly relied on Amazon for sales and while that worked well ,
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