// PREDICTIVE INTELLIGENCE //
“
SOME BUSINESS OWNERS MIGHT
ASSUME THAT SINCE THEY ARE A SMALL OR MEDIUM BUSINESS , HACKERS
AREN ’ T GOING TO BOTHER TARGETING THEM AND
WILL GO AFTER LARGER
ENTERPRISES INSTEAD .
Why do you think this viewpoint is so common and why is the problem getting worse ?
Partially due to education and resources , SMB environments are often not configured with best practices . Many times , the employees who make these decisions for companies might not fully understand the whole picture or how long it could potentially take to restore the data . Backing up the data is just one part of a holistic Disaster Recovery approach . It ’ s not simply downloading and restoring the data ; it ’ s also making sure the environment is set up ( configuring the server and all the applications ) so the employees or any user can actually utilise it .
Although most employees , including management , understand the need to monitor and test restore backups , often they just don ’ t have the resources to do so . If using internal IT employees or staff , it ’ s usually a time issue . If outsourcing to another company , it ’ s a cost issue .
Another major challenge that is making the situation worse is ransomware . Back in the day , before ransomware , you generally needed to do a restore because something was accidentally deleted , intentionally deleted , or the server crashed . Usually in that scenario , it ’ s not as critical because if you have multiple servers , the chances of them all crashing at the same time are pretty slim ( it was usually only one , then you could do the restore ).
But with ransomware , it can take down your whole network – literally every single server and workstation – so it ’ s a much bigger problem . This especially ties into time to restore and Business Continuity .
Taking down one server in the network can cripple part of the company , but ransomware can incapacitate the entire company and takes longer to get everything running again which , in turn , incurs massive costs .
Some business owners might assume that since they are a small or medium business , hackers aren ’ t going to bother targeting them and will go after larger enterprises instead . Unfortunately , that ’ s not necessarily the case . The way hackers work is they look for the low hanging fruit . They have tools that
26 intelligent
. tech
Intelligent SME . tech