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Editor ’ s note
ELLO AND WELCOME to
H the inaugural edition of Intelligent SME . tech .
I am delighted to be bringing you this new publication , championing the successes of SMEs across EMEA , North America and APAC .
Our new magazine aims to showcase how technology solutions are helping organisations to scale and thrive , particularly in what we recognise as very challenging circumstances throughout 2020 .
There is no doubt that SMEs will play a pivotal role in the long-term economic recovery of nations and it is a privilege to be able to tell their stories of growth . One such example is that of our first cover story , which showcases how meal kit retailer Gousto is leveraging a Databricks data management and AI solution . Gousto has been able to become more customer-centric and agile in response to the pandemic ; drive operational improvements and deliver on its strategic goal of maiden profitability in 2020 .
Gousto ’ s CTO , Shaun Pearce , tells us more about the deployment and its benefits on pages 44 – 46 .
One challenge that all SMEs face is scaling their operations and this can often be difficult as they are held back by rigid business models . In our first feature this month , Niclas Sanfridsson , CEO at Colt DCS , tells us how SMEs can change tack and utilise the cloud to enhance their scalability .
Meanwhile , our Editor ’ s Question this month tackles the issue of data security . SMEs can often underestimate the risks presented to them by the vast array of cyberthreats . But they need to take cybersecurity just as seriously as their enterprise cousins .
We hear from Giuseppe Brizio , CISO EMEA , Qualys ; JG Heithcock , General Manager of Retrospect , a StorCentric company ; and Ammar Enaya , Regional Director – Middle East , Turkey & North Africa ( METNA ) at Vectra , about how SMEs can best secure their data .
We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues please do not hesitate to contact me by emailing jess @ lynchpinmedia . co . uk
Jess Phillips Head of Intelligent SME . tech
Managing Partner : Richard Judd , richard @ lynchpinmedia . co . uk (+ 44 7534 132 966 )
Managing Partner : Stuart Lynch , stuart @ lynchpinmedia . co . uk (+ 44 7514 807 117 )
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