intelligent
ISSUE 45
Providing technology intelligence for smart SMEs
intelligent
. tech www . intelligentSME . tech
CONNECTING WITH THE RIGHT AUDIENCE
Co-founder of Club Soda , Laura Willoughby MBE , explains how the company has personalised its customer interactions using Mailchimp , leading to higher engagement and increased sales .
TIME FOR BUSINESSES TO EXPLORE DORA Tim Freestone , Chief Strategy and Marketing Officer , Kiteworks , discusses the Digital Operational Resilience Act which comes into play next year
PAGE 34
HOW SMES CAN USE DATA EFFECTIVELY WITH AI A global survey of SMEs reveals how data-driven SMEs are adopting AI at twice the rate of their competitors and are financially outperforming
PAGE 41
THE CHALLENGES OF MULTICHANNEL CUSTOMER DATA Distil worked with Mancave to help it overcome the challenge of customer data in a multichannel e-commerce and retail purchase journey PAGE 64