APPLAUSE : A STANDING O FOR CREDEM
SPECIALIST INSIGHT
Lorenzo Villa , Head of Digital Channels and Team Leader , Touchpoints IT , at Credem Banca
The launch was a success and Credem experienced increased mobile application adoption and usage across its customer base .
Lorenzo Villa , Head of Digital Channels and Team Leader , Touchpoints IT , at Credem Banca , speaks to us about the company ’ s recent partnership with Applause and how real-time feedback enabled it to produce an app that meets a wide range of customer needs .
Founded in 1910 in Emilia-Romagna , Italy , Credem Banca is one of Italy ’ s most reputable retail banks . It focuses mainly on consumers , private banking and small businesses . Recently , it started to respond to the challenges posed by Open Banking and digital banking by improving its online banking services .
To do this , the bank enlisted Applause , a world leader in testing and digital quality services . Applause scouted out testers from across Italy – who had already Credem bank accounts – and trialled the app at scale , providing realtime feedback for the bank so it could make sure its new platform would meet customer expectations .
Here , Lorenzo Villa , Head of Digital Channels and Team Leader , Touchpoints IT , Credem Banca , tells us more about the bank , its various challenges and its partnership with Applause . . . .
1 . Can you tell us more about Credem Banca ’ s history and mission ?
Credem Banca is committed to providing innovative solutions that help our customers to grow and live financially healthy lives . For instance , we ’ ve historically supported Parmigiano Reggiano and Grana Padano , cheese producers , to grow their business by accepting cheese wheels as collateral on loans , which we recently started tracking
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