FEATURE
YELLOW . AI EXPERT
ON IMPROVING E-COMMERCE THROUGH AN OMNICHANNEL EXPERIENCE
E-commerce dependence on digital communication has drastically elevated since the pandemic . With digital now at the heart of e-commerce , how can businesses cut ties with traditional communications and embrace the best software to enhance their customer experience ? We speak to Neil Barman , Chief Growth Officer for Yellow . AI , about how an omnichannel experience can keep up with modern consumers ’ needs and expectations .
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