Intelligent Data Centres Issue 47 - Page 37

THE MODERN ENTERPRISE MUST DELIVER A UNIFIED EXPERIENCE THAT THRILLS CUSTOMERS .
FEATURE FEATURE

THE MODERN ENTERPRISE MUST DELIVER A UNIFIED EXPERIENCE THAT THRILLS CUSTOMERS .

Digital Transformation but a fundamental culture shift that prioritises the customer relationship – moving from transactional to relational interaction . The metrics and workflows of modern digital platforms allow businesses to monitor how their offerings are being adopted and integrated and what successes they are bringing to customers . Through this approach , relationships become something to be maintained , renewed and enhanced as an ongoing project .
With this kind of culture in place , workflow tools that connect touchpoints will allow companies to deploy Artificial Intelligence that can predict the potential loss of a customer and trigger a fresh workflow to redress the satisfaction deficit . Metrics such as active users , engagement scores and retention rates can likewise be used to initiate proactive measures and preserve customer loyalty .
2 . Forget websites ; offer digital services
Static information pages are to the digital world as the dodo is to the animal kingdom . And corporate brochures are www . intelligentdatacentres . com
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