DEEP DIVE
What do you currently identify as the major areas of investment in your industry ?
Security . As mentioned earlier , security is currently a top priority , with organisations investing in new and upgraded solutions to ensure their IT infrastructures can detect , prevent and recover from cyberattacks or ransomware .
It has been said many times , but when it comes to cyberattacks , it is no longer a question of if but when .
The cloud is another major area of investment . On-premise deployments are certainly not going anywhere , because of their advantages when it comes to control , performance and cost-efficiency .
To gain the best of both worlds , cloud and onpremises , I expect hybrid and multi-cloud models will continue to grow .
I also see a lot of investment in cloud-native platforms such as Kubernetes . AI / ML and Big Data analytics and similar applications are increasingly born in the cloud and housed in containers .
In the coming years , we will see greater investment in tools to support the growing volumes of data generated , stored and consumed in cloudnative environments .
IT HAS BEEN SAID MANY TIMES , BUT WHEN IT COMES TO CYBERATTACKS , IT IS NO LONGER A QUESTION OF IF BUT WHEN .
What are the region-specific challenges you encounter in your role ?
I have worldwide accounts and so must work around limited availability when speaking with contacts in different time zones . In addition , data sovereignty is a growing concern for organisations across the world . These challenges differ in each region and organisations must make sure they comply with their local data sovereignty regulations such as GDPR . This is another reason why on-premise and hybrid cloud environments are here to stay .
What changes to your job role have you seen in the last year and how do you see these developing in the coming months ?
My role has recently expanded : from covering a specific region ( Northeast Americas ), I am now responsible for all of the Americas . Over the coming months , I will be getting to grips with my new role and spending time with our current customers and helping them with new challenges . ◊ www . intelligentdatacentres . com
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