INDUSTRY INTELLIGENCE POWERED BY THE DCA
Being part of a trade association unlocks numerous
advantages for members in today’s competitive world.
Here, Steve Hone, CEO of the DCA, talks about the
benefits of joining the Data Centre Alliance (DCA) Trade
Association as a Corporate Partner and how to get
the most out of membership.
f you are a member of a trade
association, you have probably already
realised that there is much more to it
than you had originally believed. Many
businesses and individuals join a trade
association in hopes of receiving one
specific benefit or achieving one goal,
only to find many more benefits and
opportunities than previously imagined.
It is important to get the most out of
any membership and unlock all the
benefits on offer. It is equally important
to understand exactly why businesses
and entrepreneurs join a trade
association in the first place. Joining a
trade association is not a golden ticket
that suddenly increases new business,
however with some effort it can be an
effective way to make contacts, strike
up partnerships and in turn this can lead
to new sales opportunities.
A trade association membership is
comparable to joining a gym. The annual
membership fees provide you with access
and the use of a variety of equipment and
support; however, you won’t get in shape
or see any value from your membership
unless you turn up and workout on a
regular basis.
The same thing applies to joining a trade
association. Those who invest time in
working with their trade association will
www.intelligentdatacentres.com
get the most out of the partnership, those
that don’t… well, you get the idea.
Motivation for joining a trade association
may vary according to the needs of the
member company. Here are just some of
the benefits realised from being part of a
Trade Association:
Networking This has to be one of the
greatest benefits of joining a trade
association. A trade association is filled
with potential contacts, clients and
partners who can help your business
move to the next level and become more
prominent. Due to data protection no trade
association can give open access to the
contact details of other members but as a
member you can request to connect.
The more active you are, the more
you will see opportunities to build long-
term relationships and partnerships
which are mutually beneficial, so why not
get involved?
Business never comes to those that stand
still or hide. Trade associations provide a
trusted environment where like-minded
individuals can come together to share
ideas, strengthen ties, collaborate and
make connections.
Training and education Continued
education and personal development are
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