EDITOR ’ S NOTE ello and welcome
H to the latest edition of Intelligent Data Centres where we bring you a roundup of the exciting trends and developments taking place across the data centre industry . Experts offer their best practice advice and top tips for running successful operations .
For this month ’ s cover story , David Skeans , Director of International Sales , Starline , discusses how the global leader in power distribution equipment is expanding its offering into high power busbars – we hear about the new addition to the company ’ s portfolio and the global support offered . He also suggests how data centre leaders can ensure successful project management . Read more about this on page 47 .
Another interesting discussion point featuring this issue is about the data centre trends that are currently shaping the industry . We ask the experts , for our ‘ Editor ’ s Question ’ on page 29 , how data centre leaders should be adapting their approaches alongside developing trends . Spokespeople from A10 Networks , Sunbird Software , and CBRE , contribute .
For our ‘ Expert Opinion ’ on page 40 , Jack Bedell-Pearce , CEO and Cofounder at 4D Data Centres , discusses the hot topic that is : data centre sustainability . He says business owners need to ensure energy efficiency is at
the heart of every aspect of how a data centre is run .
On page 68 , we take a look at the importance of continued innovation to help enterprises achieve carbon neutrality by building more energy efficient , low-carbon data centres . Sanjay Kumar Sainani , Global SVP and CTO for Data Center Business Unit of Huawei , explains this in more detail .
To round off , we ‘ Deep Dive ’ with Charbel Khneisser , Regional Director – Technical Sales , META at Riverbed , who tells us how he landed in his role and how he likes to relax and unwind outside the office . Find this on page 66 .
I hope you enjoy this issue and if you ’ d like to contribute to any upcoming editions , please don ’ t hesitate to get in touch at
alix @ lynchpinmedia . co . uk
Alix Pressley Editor
LYNCHPIN MEDIA TEAM
Lynchpin Media © 2021
Intelligent Data Centres is a Lynchpin Media publication for IT data centre professionals . If you wish to subscribe for regular copies then please email info @ lynchpinmedia . co . uk
MANAGEMENT
Managing Partner : Richard Judd , richard @ lynchpinmedia . co . uk (+ 44 7534 132 966 )
Managing Partner : Stuart Lynch , stuart @ lynchpinmedia . co . uk (+ 44 7514 807 117 )
EDITORIAL
Managing Editor and Editor , Intelligent CIO APAC and Intelligent CIO North America : Mark Bowen , mark @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1004 )
Deputy Managing Editor and Editor , Intelligent CIO Middle East , Intelligent CIO Africa and Intelligent Tech Channels : Manda Banda , manda @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1009 )
Lead Editor , Intelligent CIO Europe , Intelligent CISO and Intelligent Data Centres : Alix Pressley , alix @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1003 )
Editor , Intelligent SME . tech and Intelligent CXO : Rebecca Miles , rebecca @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1007 )
Senior Editor , Intelligent CIO LatAm and Intelligent Tech Channels LatAm : John Rodriguez , john @ lynchpinmedia . co . uk
Editor , Intelligent CIO LatAm and Intelligent Tech Channels LatAm : Natalia Moraes , natalia @ lynchpinmedia . co . uk (+ 55 61 9202‐7509 )
Editorial Coordinator : Louise Mair , louise @ lynchpinmedia . co . uk
WEB SERVICES / DESIGN
Head of Design and Production : Pippa Sanderson , pippa @ lynchpinmedia . co . uk
Head of Digital Services : Charles Brandreth , charles @ lynchpinmedia . co . uk
Graphic and Digital Designer : Daniel James , daniel @ lynchpinmedia . co . uk
Junior Web Designer : Ben Fillery , ben @ lynchpinmedia . co . uk
Junior Graphic Designer : Lee Jeffree , lee @ lynchpinmedia . co . uk
Digital & Marketing Services Apprentice : Harry Rogers , harry @ lynchpinmedia . co . uk
SALES / MARKETING
Director , Strategic Content : Jess Phillips , jess @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1005 )
Director , Agency Partnerships : James Hardy , james @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1012 )
VP Americas : Paul Weintraub , paulw @ lynchpinmedia . co . uk (+ 1 ( 407 ) 832-0285 )
Global Account Director : Carmen Aston , carmen @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1010 )
Regional Director Middle East : Rob Chandler , rob @ lynchpinmedia . co . uk (+ 971 50 8172788 )
Commercial Director : Michal Zylinski , michal @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1002 )
Marketing and Operations Manager : Curtis Driscoll , curtis @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1008 )
Client Services Executive : Tom Bush , tom @ lynchpinmedia . co . uk (+ 44 20 3026 6825 , Ext 1011 )
Administration Manager : Megan Kibble , meg @ lynchpinmedia . co . uk
Lynchpin Media is a boutique publisher registered in the United Kingdom . Company number 8096230 . 63 / 66 Hatton Garden , London , EC1N 8LE www . intelligentdatacentres . com
5