Intelligent Data Centres Issue 25 | Page 63

AWS to open data centres in Switzerland

Amazon Web Services ( AWS ),

an Amazon . com company , has announced it will open an infrastructure region in Switzerland in the second half of 2022 . The AWS Europe ( Zurich ) Region will comprise three Availability Zones and join existing regions in France , Germany , Ireland , Italy , Sweden and the UK . Currently , AWS provides 77 Availability Zones across 24 geographic regions globally , with announced plans for 12 more Availability Zones and four more AWS Regions in Switzerland , Indonesia , Japan and Spain . The new AWS Europe ( Zurich ) Region will enable even more developers , startups and enterprises , as well as government , education and non-profit organisations to run their applications and serve end-users from data centres located in Switzerland .
“ For more than 14 years , AWS has supported organisations across almost every industry in Switzerland to speed up innovation , lower their IT costs and transform their operations ,” said Peter DeSantis , Senior Vice President of Global Infrastructure and Customer Support , AWS . “ AWS is excited to announce our upcoming region in Switzerland and help Swiss
institutions , innovative startups and worldleading pharma companies deliver cloudpowered applications to fuel economic development across the country .”
AWS Regions consist of Availability Zones , which are technology infrastructure in separate and distinct geographic locations with enough distance to significantly reduce the risk of a single event impacting customers ’ Business Continuity , yet near enough to provide low latency for high availability applications . Each Availability Zone has independent power , cooling and physical security and is connected via redundant , ultra-low-latency networks . AWS customers focused on high availability can design their applications to run in multiple Availability Zones to achieve even greater fault tolerance . The addition of the AWS Europe ( Zurich ) Region will enable local customers with data residency requirements to store their data in Switzerland , with the assurance that they retain control over the location of their data , while also providing even lower latency across the country . Organisations using this region will also be able to access advanced technologies
from the world ’ s leading cloud with the broadest and deepest suite of cloud services including analytics , Artificial Intelligence , compute , database , Internet of Things ( IoT ), Machine Learning , mobile services , serverless technologies , storage and more to drive innovation .
Based in Zurich , Ringier is a multinational media company in Switzerland operating over 100 media brands in 19 countries . Since adopting AWS , Ringier has increased user engagement by 24 %, while tailoring content distribution , digital advertising and marketplace strategy to its customers ’ needs . “ A great reader experience is at the core of a successful media business model ,” said Zhao Wang , Head of Data Technology for Ringier . “ Using AWS services , especially managed services with analytics and Machine Learning , we can better understand our readers ’ interests , improve content production and optimise content distribution for Blick , as well as many other renowned media brands – all tailored to our customers ’ needs . The planned opening of an AWS Region in Switzerland is great news for us as it reflects AWS ’ s dedication to Switzerland .” ◊
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