EXPERT OPINION
Bryan Hill , Director , Interxion : A Digital Realty Company , Platforms
Proximity to your user-base
Price is most-often the make-or-break factor for whether subscribers will choose or stick with a media service . Apple took note of that recently , launching Apple One in late October last year . The service bundles several Apple services – TV , music , gaming and more – all for US $ 6 a month . Distributing this breadth of content at scale requires access to low-latency routes that tap the largest user-bases .
Services need to work with colocation partners that can place their IT at global points of presence , getting as close to the strong IT foundation will foster the userexperience and price that maintains subscribers long-term . ◊
COLOCATING AT HUBS THAT HAVE CLOUD ACCESS POINTS PRESENT MAKES IT EASIER FOR THOSE CLOUD-FIRST OTT SERVICES TO TRANSITION TO A HYBRID CLOUD OTT SERVICE EASILY . business presence . In addition , colocating at hubs that have cloud access points present makes it easier for those cloudfirst OTT services to transition to a hybrid cloud OTT service easily . These hubs grow into dominant centres of data exchange and can connect services to their bursting user base .
This menu of connectivity possibilities allows services to switch between whichever network can provide the strongest connection , providing a cinematic experience whether streaming from a TV or mobile device . As a result , services are more resilient , delivering high-quality content even during hightraffic times . An added bonus is that the wide selection allows for cost to play a factor in connection selection , which could contribute to a more attractive enduser subscription price . end-user as possible and going the extra mile through important interconnection hubs . By distributing their data across regions , services can deploy , connect and host critical data infrastructure in proximity to users , networks , clouds . This combined closeness to IT resources and thriving user hubs allows services to optimise their operation . With access to low-latency , reliable connections , OTT media can reach consumers quickly and at lower costs .
While the future of the OTT streaming industry seems to only get brighter , not everyone can grab a piece of the pie . As users become more mindful of just how many services are billing them each month , it ’ s more important than ever for services to seize a competitive edge . Content is what makes the big headlines and draws users in , but a
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