Intelligent Data Centres Issue 02 | Page 67

DEEP DIVE agenda with the data centre industry already accounting for circa 5% of global power consumption and rising. Therefore, we have to continuously evaluate how to deploy cooling in the most efficient way. How do you deal with stress and unwind outside the office? I find going to the gym and playing squash takes my mind off things. You have to focus 100% on the game. What do you currently identify as the major areas of investment in your industry? Cooling – technologies to meet demand from ever rising rack densities and compute loads. Capacity – but with an increasing shift towards high performance computing space will be less the issue as it will be how we deploy more power into smaller spaces. www.intelligentdatacentres.com AI – intelligent buildings technologies for enabling predictive automated control, delivering improved up-time and plant efficiency. Cybersecurity complemented by physical security in a layered continuum. What are the region-specific challenges you encounter in your role? None really because NGD is viewed regionally, nationally and globally by OTHER HOT TOPICS INCLUDE RACK DENSITIES AND EFFICIENCY AND WHETHER IT’S BETTER TO CONCENTRATE OR SPREAD ASSETS. different customer groups. Out of town is coming of age. NGD chose Wales for its space, lower cost and power advantages compared to London/ M25. Our business growth and talks with prospective clients shows they understand the value of our offering. What changes to your job role have you seen in the last year and how do you see these developing in the next 12 months? I was appointed CEO so I am now doing more top-down thinking – previous roles felt very bottom up. What advice would you offer somebody aspiring to obtain a senior position in the industry? Start at the bottom – do your time – work it through, don’t lose sight of ambition but ensure you have the experience and foundations to understand the business and lead it when you get there. A good mentor will also be able to help you grow and evolve with the business. In addition to that see that personal goals and business goals are not exclusive – sometimes they can be the same thing. ◊ Issue 02 67