INDUSTRY INTELLIGENCE POWERED BY THE DCA
INDUSTRY INTELLIGENCE POWERED BY THE DCA
tre industry
eps its cool
Matteo Mezzanotte, PR, Communication and
Content Manager, Submer Immersion Cooling,
usses the importance of sustainable innovation
how such an approach can positively shape the
future of the data centre industry.
iple
leasure of visiting one
lands, you probably
u unforgettable
ical landscapes with
nd rocky beaches,
d by the Aegean
thodox churches
e on dry hills of
habited only by goats.
ek islands almost
th white walls and
itectural choice is
etic reasons alone
ry well with tourists.
e practical principle
n Greece can be very
hottest afternoon
n, you would be
cool the white
on the inside – of
Let us say that these
cording to a ‘cooling’
pt brings us onto
ing higher
f computational
g of IT computing
challenge to the
ndustry. Data centres
trategies and designs
to cope with the workloads required by,
for example, Artificial Intelligence or any
other computation-intensive works like
medical imaging, financial modelling, 3D
simulations for scientific research, oil and
gas exploration, for example.
Packing more computing power into IT
equipment means boosting the power
density of a data centre, but it also
means increasing the heat produced by
racks and cabinets.
An unstoppable growth
In the last few years, the data centre
industry has witnessed a major change
in the global compute capability, with
an increasing shift of workloads from
on-premise infrastructure to the cloud.
A new study revealed that data centres
computing output jumped six-fold from
2010 to 2018, with a general energy
consumption rise of about 6%.
This growth reflects a general, diffused
and unstoppable digitalisation process
that has regarded small, medium and
large enterprises as well as private
citizens; ‘data consumers’. And it is
reasonable to think that the penetration
and adoption of the digital technologies
at any level in every area and segment
of the society will be boosted whenever
a new behaviour pattern arises in the
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