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HERMAN MILLER REDESIGNS ITS SHOPPING EXPERIENCE WITH SALESFORCE
Salesforce , a global leader in CRM , has announced that Herman Miller , a more than 100-year-old pioneer in design , is teaming up with Salesforce to continue to transform its online store and business strategy .
Herman Miller will be able to deliver a more cohesive omni-channel shopping experience , making it easier for customers to furnish and design their space at home , work and beyond . With more people refurnishing and redesigning their homes during the pandemic , Herman Miller saw a dramatic spike in online demand for furniture that supported remote work and lifestyles .
" For over a century , Herman Miller ' s purpose has been rooted around creating the best designs that improve peoples ' lives . Our customers need a richer , more informative , more visual online experience that can give them the confidence to make highly considered furniture buying decisions ," said Ben Groom , Chief Digital Officer , Herman Miller . " With Salesforce , we have become more integrated across all of our brands and our online shopping experiences now mirror the same quality as our products ."
" Delivering a consistent and immersive experience is key to driving customer loyalty ," said Lidiane Jones , EVP and GM , Salesforce Commerce Cloud . " With Salesforce , Herman Miller will be able to do just that – meeting their customers where they are , surfacing products that are most relevant and doing it all on a single platform ."
Herman Miller has teamed up with Salesforce to better manage the entire customer experience for both their B2B and B2C businesses . Delivering a consistent experience across multiple brands around the globe is no easy task but with Salesforce , speed , scale and consistency are possible . x
Transforming the online experience for shoppers
Herman Miller has redesigned its e-commerce experience from the ground up , based on more than 110 hours of customer research and user testing from over 200 participants . The new site has been developed to deliver a consistent , userfriendly experience with additional content that answers common shopper questions .
New features include enhanced storytelling content and an improved customer-centric navigation designed to provide easier access to popular categories like gaming . In addition , expanded product filtering and a new ‘ Shop the Room ’ feature enables customers to browse products displayed in lifestyle images with the click of a button .
To meet customer expectations , speed and scalability needs , Herman Miller teamed up with Salesforce to redesign its e-commerce experience with new functionalities , making shopping more convenient and personalised for customers .
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