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SABRE PARTNERS WITH TUI HOTELS TO ENHANCE THE DIGITAL TRAVEL EXPERIENCE
Sabre has announced a long-term partnership with TUI Group , a leading integrated tourism group , that sees Sabre Hospitality Solutions as distribution provider and business partner for the group ' s hotel brands worldwide , which include TUI Blue , Robinson and TUI Magic Life .
During the partnership , around 70 hotels of the TUI portfolio will use Sabre ' s platform solution , including SynXis Central Reservations ( CR ) and Channel Connect , to enable its new distribution strategy . The group will benefit from the Sabre SynXis Platform ' s advanced technology to streamline its operations and grow its footprint globally while securing an effective , future-ready channel strategy that will help maximise revenue from both direct and indirect channels .
In collaboration with Sabre , TUI ' s hotel division will explore opportunities for product innovation and distribution growth , while charting a new path toward full digitalisation . Through their combined expertise in the leisure segment , TUI and Sabre will seek to implement an innovative revenue generation strategy that will help fuel travel ' s recovery and anticipate future business needs .
" In a changing hospitality marketplace , our objective is to create a winning engagement model that strengthens our core offering – unique holiday experiences ," said Martin Schreck , Chief Information Officer Sourcing and Assets at TUI Group and Managing Director , TUI InfoTec GmbH . " To do this , we are enhancing our technology , while focusing on futureproofing our business . Sabre ' s technology will help enable us to fully automate our guest operations – including booking , setting up and amending guest offers – enabling our staff to focus on providing unique , personalised stays . Sabre ' s response to the shifting landscape of hospitality , along with its robust , stable and agile platform , will help us secure our recovery and build on our guest experience ."
This partnership supports TUI ' s long-term strategy to deploy innovative technology to enhance its operations and improve the guest experience .
" We are excited to embark on this partnership with TUI ' s popular hotel brands and look forward to redefining the guest experience together ," said Frank Trampert , SVP and Global Managing Director Commercial , Sabre Hospitality Solutions .
" Leisure has become one of the critical revenue streams for the travel industry and a key accelerator to recovery from the industry impacts of the COVID-19 pandemic .
" We are proud to be at the heart of this and look forward to a long and successful partnership with TUI that powers a new generation of retailing , distribution and fulfilment in hospitality ."
The announcement demonstrates Sabre ' s ability to help hoteliers operate more efficiently , increase revenue and deliver the highly personalised experience travellers want and expect , further underscoring Sabre ' s critical role in the business of travel . x
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