INTELLIGENT SECTION
FINANCE SALES & MARKETING HR SOLUTIONS EMPLOYEE ENGAGEMENT
MAST Consulting Group launches RIAA
retail value chain . And in doing so , RIAA will help brands empower employees and maximise their productivity ,” said Abhay Pandey , Founder and CEO of the Mast Consulting Group .
The comprehensive features of the RIAA solution suite include , but are not limited to :
• FIELD Management , which optimises all retail field functions
• Market Intel , which captures daily activities , customer feedback , allows employees to transmit information
• Task Manager engine to assign and manage duties , set targets and get reports
• SUPPLIER Management to manage inventory , instantly communicate with suppliers , place orders
• Web Analytics to collect data and leverage employees ’ direct experience to optimise routes , routine functions ,
• Media + to instantly share and manage files and content
Mast Consulting , part of the MAST Consulting Group , has announced the launch of its fullsuite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and Analytics App .
This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes , by creating connected digital experiences and developing strong digital trust with customers . The launch of RIAA coincides with a juncture marked by increased digitalisation , which necessitates upskilling and high digital dexterity .
For customer-facing brands , employee empowerment has become the first order of business to navigate the new normal , deliver superior CX and differentiate their products and services .
Broadly , RIAA constitutes a web portal to manage teams , create and assign tasks ; a mobile app called Agent Powerhouse , to proactively manage sales and operations , guide and support agents and audit and evaluate instantly ; and Web Data and Analytics , to derive actionable insights and create customer reports , among other critical functions .
“ With RIAA , we are creating a robust retail ecosystem that not only empowers the frontline staff but back-office staff like marketers and UI designers . This feature-packed solution suite will give brands a holistic view of critical , employee-facing functions across the
In addition , RIAA harnesses AI and automation , to optimise repetitive work and a range of critical , Internet-facing functions . The open API nature of the platform offers flexibility and seamless third-party integration to accommodate future changes and strategies , in line with the ever-evolving digitalisation and CX landscape in the retail industry .
Unlike standalone solutions , which are geared towards certain departments and functions , MAST Consulting ’ s RIAA is poised to drive holistic efficiencies across the value chain , while empowering employees at every turn .
At a time when the focus on employee experience ( EX ) is at par with , if not greater than , CX ; the launch of RIAA is both timely and consequential , bearing the promise of a new data-driven growth phase in the retail industry . x
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