FEATURE
The e-commerce sector faces challenges beyond supply chain disruptions and rising inflation , new research from leading marketing data analytics firm , Adverity has revealed . Nearly one in four e-commerce marketers feel unable to demonstrate the business impact of marketing efforts while time and resources spent manually wrangling data was ranked as a significant challenge by respondents . The findings lay bare the critical challenge for marketers to bring their data under control with 34 % of e-commerce businesses admitting a lack of trust in their data to inform campaigns .
Adverity ’ s new Marketing Analytics State of Play 2022 : Challenges and Priorities report surveyed 964 marketers and data analysts across the US , UK and Germany , identifying the key strategic challenges faced by marketers and data analysts as well as their priorities for 2022 .
As we enter 2022 , marketing leaders and the e-commerce sector are facing new challenges and are adjusting their strategies in accordance . Intelligent CXO has gathered the latest recommendations for marketeers , with advice from an industry expert and a leading social media management platform .
E-commerce marketers have access to more data than ever before , but possessing the data is not enough – e-commerce marketers uniquely understand the need to connect leads , sales and ultimately revenue to their marketing efforts . The survey found that nearly 25 % of e-commerce marketers are unable to demonstrate the business impact of marketing efforts . CMOs need data-driven insights and reports to justify their budgets and strategies as 2022 planning is solidified . However , if marketers cannot demonstrate business impact to the C-suite they run the risk of shrinking budgets , creative resistance and dwindling impact in the boardroom .
MARKETING STRATEGIES FOR 2022
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