BUSINESS STRATEGY
Analytics play an increasing role in actionable intelligence for digital businesses . more likely to be more popular with customers than their competitors .
B2B firms have as much access to extensive stores of high-quality data as B2C organisations do . Now is the time to make use of this potential treasure trove of insight . A sound , modern dataanalytics strategy can be a great accelerator for Digital Transformation in general , yielding actionable intel on everything from the customer experience to energy consumption .
AIOps is another area which B2B organisations should have an eye on . AIOps is the application of advanced analytics to Big Data to automate IT operations . This means looking into the future to predict business requirements based on current activity . It can take a burden off teams by predicting and automating mundane tasks . The knock-on effect is that IT teams will have more time for supporting innovative projects which positively impact customer experience . In fact , a recent study by Pure Storage showed that organisations that are furthest along the analytics-maturity scale , when compared with those that are the least mature , are 3.2 times
Take a look in the mirror
In the B2C space , a true measure of success of a product or service is consumer sentiment . B2C companies rely on consumer feedback – be it via social media or forums and reviews . B2B businesses , like their consumer-serving peers , must hold themselves to account . Independently audited Net Promoter Scores ( NPS ) and industry analyst reports will tell you how likely customers are to recommend you . Use them to optimise operations and offerings .
B2C businesses have been dancing to these tunes for years . Infrastructure that gives customers flexibility ; adjustment of business models to suit customer needs ; analytics that tell stakeholders when the mood is about to change and whether they have ‘ read the room ’ correctly . B2B enterprises across the region are starting to see the benefits in implementing parts of these B2C models . Is your enterprise ready to be the next Apple ? x
James Petter , General Manager , International , Pure Storage
www . intelligentcxo . com
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