BUSINESS STRATEGY
What B2B businesses can learn from B2C models
Change to : Constant reflection and market analysis helps businesses grow and understand their competition better . James Petter , General Manager , International , Pure Storage , talks to Intelligent CXO about what insight B2B companies can take from B2C models and how to apply this effectively .
We live in the age of ‘ experiences ’. A good customer experience can turn a one-off consumer into a loyal brand advocate . Given that we now live in a digital-first world , businesses across the region are investing heavily in building digital capabilities that allow them to adapt quickly to customer demand .
This is obvious in the success of B2C companies , such as Apple and OSN , but what about B2B organisations ? Many see significantly slower growth regionally than fast moving consumerbased online businesses . So , what can B2B enterprises learn from B2C that can accelerate their growth ? www . intelligentcxo . com
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