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Donna Weber keeps companies from squandering their customers
Bringing new customers onboard is the most important part of the customer journey . Yet , despite this being so critical , poor onboarding is the main cause of customer churn . It ' s
estimated that more than half of customer churn is related to poor onboarding and less-than-stellar customer service . In the US alone , avoidable customer churn is costing businesses over US $ 136 billion a year .
While it ' s easy to blame this on poor products , the main reason customers leave your company in the first year is that they never got value from your product in the first place . They fail to launch .
Donna Weber , author of Onboarding Matters , How Successful Companies Transform New Customers into Loyal Champions , said : " Even though customer success is an established function in many B2B companies , they continue to miss the target during the crucial beginning of the customer relationship ."
Deploying a successful customer onboarding programme results in higher revenue , more satisfied customers and employees , higher solution adoption and an increased customer lifetime value .
Weber details the Orchestrated Onboarding framework she implements with leading Business-to-Business ( B2B ) companies to turn customer onboarding from a missed opportunity into a competitive advantage .
Hootsuite allows brands to manage paid and organic social posts
Hootsuite has launched Hootsuite Social Advertising to enable brands to manage both paid ads and organic social content within the Hootsuite dashboard . The new integration allows Hootsuite customers to plan , publish , optimise and report on both paid and organic social content across Facebook , Instagram and LinkedIn – all within one dashboard .
" We ’ re seeing social ads , organic content and user-generated content blending together more and more – while conversations are fluid and always changing , brands are realising how important it is to keep their strategy flexible ,” said Maggie Lower , Chief Marketing Officer at Hootsuite . “ Hootsuite Social Advertising will allow customers to take a more streamlined and agile approach to their social strategies and provide a holistic view into the performance of their campaigns .”
Social media is ever-changing – siloed strategies make it difficult to keep up with the waves of social . With Hootsuite Social Advertising , Hootsuite customers will have access to an end-to-end paid social experience across multiple networks that ’ s as easy as it is effective .
Social media advertising spend is expected to top US $ 47.9 billion in 2021 – equivalent to nearly 20 % of the total expected advertising
spend by all North American businesses this year . Dollars spent on paid social media ads have been steadily climbing since 2019 . It ’ s clear that social media ads are becoming a staple in marketing strategies across small and large businesses . x
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