EDITOR ’ S QUESTION
Publicis Sapient has released its inaugural 2022 Retail Guide to Next report . The report highlights the key trends retail companies must focus on in the year ahead to transform their businesses into shopper-first organisations .
Sudip Mazumder , Publicis Sapient ' s Retail Industry Lead , North America , said : " In 2022 , retailers must continue to reimagine their
IN 2022 , RETAILERS MUST CONTINUE TO REIMAGINE THEIR BUSINESSES FOR THE NEW AGE OF RETAIL . businesses for the new age of retail , from evolving as platforms and transforming their store experiences by integrating online and offline to monetising data , investing in financial services products and optimising return costs by focusing on a better customer experience ."
Evolve as platforms to create one-stop shopping for customers
According to Publicis Sapient research , the future winners of retail will be those that build a connected ecosystem of related services that customers can engage with through one seamless experience .
Reimagine store experiences by integrating best of online and offline
In 2022 , a seamless integration of online and offline will be critical to success . Store experiences need to be digital and data driven .
By seamlessly integrating data across web , mobile , storefront and inventory channels , retailers can digitally expand their physical footprint while providing the connected , personalised experiences shoppers want .
Monetise data to increase brand engagement and sales
Just 37 % of shoppers who buy online would like personalised offers based on spending preferences , while 31 % want personalised content or advice to help them shop . Retailers must break down data silos within their organisations to gain a clearer view and better understanding of their customers ' preferences .
Transform as financial companies
Many retailers today are offering financial services or connecting customers with financial services providers as a natural extension of their retail function of buying and selling consumer goods . By leveraging technology and the vast data they have on their customers , retailers are unlocking a large customer base that is either under-banked or has no current banking relationships but still needs financial services like loans , advice or payments .
Optimise returns by delivering better customer experiences
Data is key to improving customer experiences and operational efficiency . Retailers need data about their products and insights into how customers are buying and returning their products so that the data can be fed into the customer experience .
Providing as much information as possible about products will help customers make better purchase decisions . In the case of apparel , retailers should use data to ensure that , from the start , a product fits the customer .
Intelligent CXO asked three experts from Marketplacer , ActiveCampaign and Similarweb for their advice for market leaders as we head into 2022 .
WHAT IS YOUR MESSAGE TO MARKETING LEADERS AS THEY PLAN ACTIVITIES FOR THE COMING YEAR ?
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