Intelligent CXO Issue 6 - Page 52

INTELLIGENT SECTION

FINANCE SALES & MARKETING HR SOLUTIONS EMPLOYEE ENGAGEMENT

New book launches to give businesses roadmap for a modern digital workforce

Global Human Capital Management ( HCM ) consultancy , Smart WFM , announced the launch of company founder and CEO , Jarrod McGrath ’ s , book , The Digital Workforce 2nd Edition . Leveraging insights from business and human resources leaders worldwide , the book demonstrates a five-step workforce method to maximise the value of people in modern organisations .

“ Business and HR leaders are trying to understand what their workforce will look like and what will make their people tick post pandemic , and that needs to go far beyond the flexibility buzzword ,” said McGrath .
“ There are deeper , more difficult to measure ideas leaders need to get across to connect with a modern workforce , such as trust and transparency . These are relevant – people may trust some parts of their working experience and not others . To make it holistic , transparency must extend to areas like diversity and inclusion , and emerging technologies such as AI which are causing fear over people ’ s role in the workforce .”
The growing importance of wellbeing is highlighted throughout the book , with a traditionally narrow focus impeding organisations from leveraging technology and their environments to promote a broader sense of wellbeing , whether it ’ s physical , mental , social , financial , intellectual and / or emotional .
T2 Tea ’ s , Georgegina Poulos , believes the role of people should always be the highest priority . She said : “ I think the focus on mental health , wellbeing , the real self , the whole self , will continue into the future .
“ The office was a place to go to work ; its four walls provided a physical space entirely devoted to work . Now , the home has become the gym , the office , the movie theatre , the kids ’ playground , the hospital , the kitchen , the restaurant , you name it . I think what we really need to focus on now is redefining the boundaries of the home and work within this flexible environment and figuring out how they come together to support wellbeing as well as business success .”
The Digital Workforce also recommends businesses meet the workforce ’ s demand to have a stance on world longevity – organisations need to recognise that people are their lifeblood , and with that comes the responsibility to incorporate their people ’ s values into the impact the organisation has on the environment , the economy , their families and the world around us .
To help businesses adapt to the digital hybrid workforce of today and the future and to ensure investments in Workforce Management ( WFM ) initiatives are valuable , the book provides a five-step workforce method : Align , Prepare , Track , Implement and Measure .
“ This book is about changing the way we think about the workforce , creating workforce initiatives that work , and not
only understanding people ’ s passions , but weaving those passions into the very fabric of the organisation ,” said McGrath . “ As we hit the reset button on how we live , work and interact , there ’ s never been a better time to change our approach and create more successful organisations that have people at the epicentre of everything they do .” x
Jarrod McGrath , CEO of Smart WFM
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