FINAL WORD
The renaissance of Direct to Consumer and decline of the world ’ s top 300 brands
Once upon a time working in advertising , being part of a global brand such as Coca Cola , Heinz or Gillette was something straight out of Matthew Weiner ’ s Mad Men . But the days of excitement around products and the wonderful association of feeling younger , more beautiful , cooler or smarter has dissolved . Technology has transformed every aspect of our lives . Google and Facebook seized the attention of the consumer . Cyrus Gilbert-Rolfe , President and Managing Director , EMEA and Oceania , EVRYTHNG , explores the renaissance of Direct to Consumer and how niche brands such as Bloom & Wild , Eve , Gousto and Allbirds have become powerhouses without ever being on a physical store shelf .
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