Intelligent CXO Issue 04 | Page 39

INDUSTRY UNLOCKED its Impossible Burger products , clearing a hurdle towards widely entering the K-12 ( the K-12 system stands for ‘ from kindergarten to 12th grade ’) market in fall 2021 .
CN Labels are voluntary food crediting statements authorised by the US Department of Agriculture ( USDA ) that make it easier for schools participating in federal Child Nutrition Programmes , including the National School Lunch Programme and School Breakfast Programme , to determine how much a particular food contributes to federal meal pattern requirements for nutritionally balanced meals for children each school day . and approved Impossible Foods ’ CN labels in the Alternate Protein category in April 2021 .
“ Making Impossible products available everywhere people consume meat , which for kids often includes schools , is key to the mission of the company ,” said Pat Brown , CEO and Founder of Impossible Foods . “ Schools not only play a role in shaping children ’ s dietary patterns , they play an important role in providing early education about climate change and its root causes . We are thrilled to be partnering with K-12 school districts across the country to lower barriers to access our plantbased meat for this change-making generation .”
The programme is run by the USDA ’ s Food and Nutrition Services ( FNS ), which must evaluate a product ’ s formulation to determine how much it contributes to federal meal pattern requirements . The submission process not only includes evaluation of a product ’ s formulation , but also inspection and evaluation of quality control procedures and manufacturing operations . FNS determined that Impossible Burger products met the quality control programme requirements
Besides plant-based meat products , the food industry is also seeing cultured meat production increasing . Magic Valley has announced the launch of the world ’ s first cultured lamb company in Melbourne , Australia . Quickly gaining attention globally , cultured meat offers a safe and healthy slaughter-free alternative to traditionally farmed meat .
Founded by passionate vegan , Paul Bevan , Magic Valley brings together a team of Australia ’ s leading scientists with extensive experience in both stem cell biology and livestock production .
Cultured meat is produced from a small sample of animal cells which are grown in a nutrient-rich culture medium where they can easily multiply and expand in order to create real meat products .
When compared to traditionally farmed meat , it is estimated that cultured meat will also result in a 96 % reduction in greenhouse gas emissions , a 99 % reduction in land use and a 96 % reduction in water use .
Magic Valley is currently raising a seed round from investors to complete prototype development with the first products expected to be available on shelves in the next 12 to 24 months .
Bevan said that Magic Valley ’ s initial focus will be on developing the world ’ s first cultured lamb products including mince , strips , steaks and chops .
“ Given Australia ’ s excellent reputation for food safety , security and producing quality sheep , lamb was the obvious choice for the company ’ s first product range ,” Bevan said . “ Not to mention the fact that lambs are also currently slaughtered at an incredibly young age using traditional farming methods . Magic Valley ’ s cultured meat products will provide Australians with a slaughter-free alternative to factory-farmed lamb .” x www . intelligentcxo . com
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