Intelligent CXO Issue 04 | Page 34

BUSINESS PROFILE

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Tell us a bit more about your business
Zen Internet is the largest B Corp certified telecommunications and technology service provider in the UK . We provide a full range of broadband , data , voice , hosting and infrastructure services to homes and businesses across the country , as well as business-grade broadband , Ethernet and data services for a wide range of large business , corporate customers and channel partners .
But , what sets us apart is our ethos . Although we ’ re the oldest Internet service provider in its original form , we consider ourselves to be a challenger brand , aiming to take on the big players , through our peoplefirst approach .
Not only that , for us at Zen , sustainability is really important , and our B Corp status is evidence that we ’ ll always aim to do the right thing for our people and the environment . On top of this , we have also pledged our commitment to be Net Zero by 2028 , an ambitious target which we have a project team actively working on to ensure the targets can be met .
How has the business grown since it first started and how did you ensure growth ?
Whether it be telling friends or colleagues about using the service both at home and in work , the business has primarily grown organically through word of mouth of the great service we provide .
Our growth has also been fuelled by our regular award wins , such as consistently topping Which ?’ s annual broadband survey and achieving Which ? recommended status on multiple occasions . We have also been awarded the PC Pro best broadband provider for 17 consecutive years .
Our Trustpilot rating , which is far ahead of the industry average , also holds us in good stead . Consumers will trust real hand experiences , and thankfully our reputation in this space is testament to our leading customer centric approach .
Broadband provider , Zen Internet , aims to take on the UK ’ s ‘ big four ’ providers . Chairman and Founder , Richard Tang , started the UK company with the philosophy of a people-first approach and aims to think long-term over short-term profits . He talks about the company ’ s ethos and how they always aim to do the right thing for their people and the environment .
We ’ re different from the big players as our strategy is to invest longterm in our services and build a loyal customer base to continue the rapid growth we ’ re experiencing .
How did the business start ?
Back in 1995 , I asked my brother , Dan , whether he thought the Internet would take off , over a pint , in a pub in Rochdale . At the time not many people used the Internet and there was little interest in it . More than 25

Taking on the UK ’ s ‘ big four ’ broadband providers with a people-first approach

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