FEATURE
Chris Locke , CEO of ASPIRE
Whatever the reason at your company , there are a few secrets to unlocking higher quality ideas that will produce new lines and growth areas .
Everything starts with a clear innovation strategy , defining where the business believes new growth will come from and defining the key challenges / opportunities they are wanting to address . With that context , you can put in place a programme of activity and training that allows ideas solving these challenges to come from anywhere instead of any idea from anywhere , improving the quality of the ideas coming into the funnel . www . intelligentcxo . com
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