Intelligent CXO Issue 04 | Page 17

TECH TRENDS try and hold customers captive , continually raising licensing , subscription or support prices every year , while offering few service improvements ( if any ) in return . Having to deal with an endless line of support tickets , or a hectic support workflow where it ’ s difficult to get status updates quickly can also be a big sign that it ’ s time for a change .
Lack of communication can be another red flag , particularly when it ’ s related to known product issues that could affect your business . Examples of this include failing to notify you of product management road maps or planned maintenance that will cause unavoidable downtime .
For many businesses , a customer success programme is also becoming increasingly
important , enabling them to gather crucial feedback on how customers really feel at any given time . The same applies to providers . After all , retention is a two-way street . If you ’ re dissatisfied with your existing relationship and your provider isn ’ t actively working to allay your concerns , why are you choosing to stay with them ?
Changing IT providers can be a difficult and timeconsuming process , but sometimes it is a necessary step on the path to future success for your business . Whether you ’ ve simply outgrown your current provider , or have become disillusioned with the service being provided , don ’ t let the fear of change prevent you from making it . Sadly , loyalty is no longer rewarded like it used to be . In many cases it can even be punished , with higher prices and decreasing levels of service becoming par for the course . As such , it ’ s important to critically assess if your provider is really meeting your needs on a regular basis and if not , give serious consideration to finding someone who will . x
ULTIMATELY , THE KEY GOAL OF EVERY BUSINESS IS TO GROW MARKET SHARE AND BE AS COMPETITIVE AS POSSIBLE . IF THAT ISN ’ T POSSIBLE WITH YOUR CURRENT PROVIDER / TECHNOLOGY , IT ’ S PROBABLY TIME TO LEAVE . www . intelligentcxo . com
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