Intelligent CXO Issue 03 | Page 52



UAE businesses under increasing pressure to reinvent employee experiences for post-COVID labour market

Bayzat , a UAE leading employee benefits platform that helps companies automate their insurance , payroll and HR administration , has revealed that it is now more important than ever for the nation ’ s enterprises to reinvent the employee experience as post-COVID expectations take hold within the workforce . In 2020 , the company recorded 30 % growth in the total number of organisations using its employee benefits platform along with a 200 % increase in monthly app usage , which translates to a better work life for more than 60,000 employees .

Bayzat highlighted that the pandemic served as a sweeping catalyst for change , as businesses learned important lessons through first-hand experience . “ Because of COVID , companies recognised the importance of technology , to be sure ,” said Tarek Bayaa , Co-Founder and Chief Commercial Officer at Bayzat , “ But they also had to confront the importance of providing exceptional employee experiences . Moreover , with the seismic shift toward the digital-first workplace , whether streamlining internal processes such as HR and payroll , or prioritising the health and wellness of their employees , organisations realised they needed to make these services available at employees ’ fingertips .” payroll and insurance functions , leading to stronger growth in the bottom line .
“ Millennials constitute more than half the UAE workforce ,” Talal Bayaa , Co-Founder and CEO at Bayzat said . “ These are digital natives who are very discerning when it comes to digital experiences , as both consumers and employees . It is little wonder , therefore , that during the lockdowns of last year , we saw a rapid escalation in Digital Transformation beyond the mere essentials of remote working and Business Continuity . There was a visible push from employees for their employers to deliver superior workplace experiences , and this explains why our value proposition has resonated so strongly of late .”
Bayzat ’ s market proposition has never been more relevant . One study of 1,000 employees in 10 countries , showed that COVID-19 had compelled employees to think more carefully about the entirety of
( Left to Right ) Tarek Bayaa , Co-Founder and Chief Commercial Officer , Brian Habibi , Co-Founder and CMO and Talal Bayaa , Co-Founder and CEO at Bayzat their remuneration . Some 46 % said the pandemic made them reappraise the value of their benefits when deciding whether to remain with their current employer . Bayzat enables organisations to address such concerns by providing access to insurance and financial benefits within the Bayzat app such as effortless access to top-tier mental-health support , online doctor consultation and prescription delivery services .
“ This is the year of the employee ,” said Brian Habibi , Co-Founder and CMO at Bayzat . “ UAE businesses need to up their game in the employee experience arena to entice the best talent and compete .
“ As a UAE-born company with compelling technology solutions that are ideally suited to this purpose , Bayzat is uniquely positioned to partner with such companies and empower them to effectively elevate employee experiences .” x
Bayzat has spent a decade establishing itself as the UAE ’ s go-to employee benefits platform for companies that want to deliver truly exceptional experiences to their people . Bayzat ’ s offerings allow businesses to better cater to the needs of employees and drive efficiencies in the HR ,
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