Intelligent CXO Issue 03 | Page 10


Lifebuoy partners with O2 to support a safe return to live events

Unilever brand , Lifebuoy , a hygiene soap brand , has announced a multi-year partnership with The O2 as once more , the world ’ s most popular music , entertainment and leisure venue opens up for live events . The new partnership , brokered by AEG Global Partnerships , will see Lifebuoy as the ‘ Official Hand Sanitiser Partner ’ to The O2 arena and surrounding leisure space .

Benoit Roger-Machart , Managing Director , Lifebuoy UK and Ireland , said : “ By supporting The O2 and its guests with our state-of-the art dispensers we ’ re able to provide people with the reassurance they need to get back to the excitement of live events and concerts .”
With live events being put on hold for over a year now , research demonstrates that consumers are keen to experience live events , but with the reassurance of enhanced health and safety protocols .
Research conducted by The O2 shows that 75 % of customers cite hand sanitiser stations as the most important safety measure they would like to see implemented at the venue .
As well as public safety messages to remind guests to regularly sanitise their hands , Lifebuoy-branded dispensers will be stationed throughout both the arena and venue to make it easy for visitors , staff and artists to sanitise their hands as they enter and leave . The partnership will also include branding across the venue , as well as pop-up sanitiser / brand activations offering visitors positive experiences and inspiring confidence in coming to visit the venue .

Tétris South Africa creates new division with acquisition of M + F Business Furniture

Tétris South Africa has confirmed the acquisition of M + F

Business Furniture , one of the largest South African companies supplying local and international office furniture . The move brings the very best local and international office furniture supply under one roof with the creation of a new , specialist division called Tétris Furniture Solutions .
Already one of South Africa ’ s largest interior design and fitout companies , and owned by JLL , a Fortune 500 company , the deal bolsters Tétris Design x Build ’ s offering to an unsurpassed range and choice of international brands and solutions at highly competitive rates .
Emma Luyt , Co-CEO of JLL Sub-Sahara Africa and MD of Tétris Design and Build , said : “ The value in the market of being able to get well priced , ‘ stand out ’ feature pieces , as well as products for full fit-outs from a wide range of international brands of furniture is incredible . The global purchasing power of Tétris internationally , with 33 offices in 18 countries , combined with our commitment and on-going support of local suppliers and craftsmen through proudly South African teams will deliver opportunity to clients and designers throughout South Africa and Sub-Saharan Africa .”
She added that Tétris South Africa has enjoyed a long-standing relationship with M + F Business Furniture , a proud 23-year-old family business started by Victor and Frances Fish in 1998 and now run by Steven Fish . The full team moved into the Tétris SA offices on June 1 , 2021 . x
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