Intelligent CXO Issue 23 | Page 3

Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com


With offices across the world , it ’ s important to have streamlined processes which work effectively . Recruitment company , Reed , has more than 1,800 employees and 100 offices in the UK , Europe , the USA , the Middle East and Asia . After scaling successfully for more than 60 years using manual systems , a new generation of employees recognised exciting possibilities to harness automated processes , particularly in the area of its marketing operations .

Marketing Director , UK and EMEA for Reed , James Adams , who features on this month ’ s front cover , told Intelligent CXO how the company selected HubSpot to engage prospects and leads more efficiently . With landing pages and contact forms capturing lead information , Reed ’ s marketing team was able to quickly pass qualified leads to the sales team , significantly reducing lag time . Find out more on page 44 .
Bill of Rights proposition . An expansion from Biden ’ s vision , the blueprint – made public in October 2022 – identified five principles that intends to guide the design , use and deployment of automated systems . Strechay explains how the foundations have the potential to either enhance or constrict the US technology industry in the coming years .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Editor
The Business Profile this month is on Webhelp , a leading services provider in customer experience . It employs more than 120,000 people across more than 60 countries , and in the last year it has won more than 50 industry awards . Benjamin Faes , CEO of the UK region , Webhelp , told us more about the company , and how customer experience has become increasingly important for organisations around the world and how it is now being recognised by many as a competitive differentiator .
Making sure we all encourage an equal and diverse workplace is a focus for many companies . Our feature on page 28 celebrates women in technology and hears from four female leaders about their career paths and how they are driving change in the industry , while our feature on page 41 looks at Diversity , Equity and Inclusion , focusing on celebrating LGBTQ + people in the workplace .
Our Business Strategy section hears from Rob Strechay , Vice President of Product at Snowplow Analytics , about the AI
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