Intelligent CXO Issue 22 | Page 32

FEATURE to build both your and the referrer ’ s credibility within the group .
8 . Measure isn ’ t effective and doesn ’ t give out a good first impression . Networking is all about helping others .
10 . Dress to impress
Are you achieving your objectives ? How much business is generated through this activity either directly or by introductions or referrals ? Compare your findings against the cost of investments and be sure to factor in your own cost per hour .
9 . Networking etiquette
Never just push your business card or leaflets into people ’ s hands . Networking should be
NETWORKING IS A SLOW BURN , AND IT TAKES A WHILE TO BUILD UP TRUST WITHIN A GROUP . about building relationships , trust and credibility . You may have a service or offering that might be relevant to the attendees , but a hard sell in this type of environment usually
Looking and feeling good is vital for your networking confidence . This doesn ’ t mean you have to wear a suit – just appropriate , clean attire for your line of business .
A professionally produced name badge worn just below your right-hand shoulder will help others to approach you easily and avoid any awkwardness in having to recall your name , which will also help with introductions .
• Make eye contact
• Smile and ensure your body language is open and friendly
• Be memorable for the right reasons
FSB runs hundreds of virtual and in-person networking events for small business owners and the self-employed across the UK , most of which are free to attend . Visit fsb . org . uk to find out more . x
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